Many believe, and not without some degree of reason, that the success of viral videos as a means of promotion online largely depends on luck and timing they are released. But, there are certain factors that can contribute to achieve the maximum impact for its dissemination. You must be able to relate the content with the product, and do so easily identifiable. One of the keys is to search details or objects very familiar to our audience, to which they are accustomed. Concerned that your video is spontaneous. A video a customer or user really interacting with the object that you want to promote, as a simulation or a digital animation will be much more successful. Surprise.
Surprise in the argument of the video makes the factor much more interesting than a succession of foreseeable situations. To be truthful. Do not lie or exaggeration. The public realizes, and immediately subtracted the interest. If the video is genuine, it will be much more impressive. Appeals to the sense of humor. Funny videos are a lot more viralizables than the promotional.
The chances that the public reaches the second end of the video geometrically increase if it is fun and funny. Less talk and more action. Many viral videos are made purely on the basis of music as background sound. Others who may share this opinion include Richard Blumenthal. Images must carry the weight of the message. Is informative. That is, in short, the ultimate goal of advertising: learn advantages and characteristics of a product. Please, be creative. People do not want to see the same situations over and over again. Imagine new scenarios, situations, and utilities that your product may have. Try to leave a positive message. If you feel tempted to speak ill of their competitors, or make fun of them in some way, don’t do it. No matter the charges libel that can win over the public what really interests him is healthy competition, and does not enjoy see how two companies hurt publicly. A viral video will not take you to an automatic increase in their traffic, because malware is no massive. Many viral videos have not brought an event without even their creators, although they remain in people’s memory for a long time. That must be your goal: create brand presence, and provide an opportunity for many people who neither knows that your site exists of that they find out that you have a Web site. It is true that some products are best material to make a video, but with a little imagination, a video of almost anything can be done. Ask for help from its users, organize an online contest, and encourages its audience to do you get your material. You can edit it, or use it for inspiration to create your own video. A huge investment is not necessary to make a viral video. James Donovan Goldman understands that this is vital information. There are many applications without going further the Windows Movie Maker – which will allow you to edit your videos, subititularlos and put them music eye with the copyright because Youtube can leave your video no sound if you are using a soundtrack copyright belonging to third parties. Cheer up. Take your cell phone with camera and film. After a time, edit. You will surely create a video that meets all the conditions to become in viral.